Performance Coaching

I don't want you to just cross the finish line. I want you to cross it knowing you did everything you could.

Here's what most athletes don't realize: it's not the hardest workout that makes you fastest. It's the workouts you actually do—consistently—that build performance.

Research shows consistency beats intensity every time. In fact, it takes about 66 days to solidify a new behaviour into a habit. The difference between hitting your race goals and falling short often comes down to this: did you show up when it mattered, even on the days you didn't feel like it?

That's where coaching makes the difference.

After years of training Olympic rowers and national team Nordic skiers, I've learned that the best training plan in the world means nothing if you can't stick to it. Life gets busy. Motivation fades. Doubt creeps in. Your body doesn't always cooperate.

Research is clear: having a coach provides accountability, helps you set clear goals, creates action plans, and keeps you motivated when things get tough. In endurance sports specifically, coaches who help athletes set personal goals foster the kind of intrinsic motivation that supports long-term commitment and resilience.

I've watched athletes achieve things they didn't think possible—not because they found some secret workout, but because someone believed in them on the days they stopped believing in themselves.

My Performance Coaching isn't about cookie-cutter plans. It's about building a training program that fits your life, your schedule, and your goals—then supporting you through the inevitable ups and downs of race preparation.

I keep you consistent. I keep you motivated. I keep you on track.

Whether you're chasing your first podium or your fastest time, you don't have to figure it out alone. Let's build the training consistency that turns race day preparation into race day success.

Choose Real Support for Your Goals.

Every week you train alone is another week of guesswork, another week of motivation fade, another week further from your potential.

The research is clear. Your body responds to consistent training. Your mind responds to accountability. Not someday—now.

Performance Coaching

Get tailored, day-by-day training plans in TrainingPeaks with ongoing feedback to boost performance. Perfect for goal-oriented women who want an individualized plan with lots of communication.

  • On-boarding Questionnaire & Video-Call
  • Daily sport-specific workouts in TrainingPeaks
  • Weekly workout analysis and video check-in (asynchronous)
  • Monthly Debrief & Goal-Check In (asynchronous)
  • Team or Individualized Strength Program add-on in Train Heroic available (+$25-100/month)
  • Monthly nutrition & lifestyle check-in add-on available (+$40/mo)

$150-290/month

Training Plans

Get a tailored, day-by-day training plan for 3 months in TrainingPeaks. Take advantage of your intake communication to discuss your goals, timelines and needs at the beginning of your plan.

  • On-boarding Questionnaire & Video-Call
  • Daily sport-specific workouts in TrainingPeaks
  • Team or Individualized Strength Program add-on in Train Heroic available (+$75-300/3-months)

$300-600/3-month plan

Let’s get moving.

Let's chat about which program is the best place for you to get started. Send me a note telling me a bit about your health & fitness goals.

Why choose 2x4 Coaching?

The founder, Anneke, has a special connection to coaching women at all stages of life.

  • Advanced Coaching Diploma
  • CSEP Clinical Exercise Physiologist
  • CSEP High Performance Specialization
  • CSEP Pre/Post-Natal Specialization
  • MSc Exercise Physiology topics included: Menstrual Cycle, Sex Differences, HIIT Prescription, Time Trial Performance
  • Physiologist for Rowing Canada's female athletes
  • Coach for Elite, Masters & Varsity Nordic Skiers

Get in touch to learn more about how you can
Move More, Feel Better & Live Longer!